New research shows that financial incentives for behaviour change may work. As a way of making Bodylibrium more affordable we’ve decided to become the first healthy living programme in the country to offer the general public cash back incentives to lose weight.
In future clients will be given cash rewards of £25 when they reach their medically significant weight losses of 5% and 10% (£25 for each stage); then when the individual reaches his or her goal weight, there’s another £25 cash-back. Finally, once the client has kept at that goal weight for a further year, they’ll qualify for the last £25 refund.
Most of us know that losing weight is about eating less and moving more. But if it were that simple then two-thirds of adults in this country wouldn’t be overweight. Increasingly evidence shows for weight loss to be successful any programme should focus on the wider aspect of healthy living and mindfulness.
In our first year all clients who completed 12 months have lost at least 10% of their body weight and, those who reached their goal weight, have kept it off.
Market research shows people are increasingly sceptical about the health claims of so called ‘diet’ and ‘low fat’ foods. Instead there’s a growing demand for sensible healthy regimes. The difficulty for consumers though is trying to decide what to believe as most weeks there’s new advice on what constitutes healthy living.
There’s so much confusion about what to eat and what not to eat, and how much and what type of exercise we should be doing. At Bodylibrium our programmes are science-based: everything in moderation; nothing is banned. We know that ill health is driven by our social circumstances. Bodylibrium’s programmes therefore address clients root-causes of weight gain and trains the mind to stick to new behaviours.
The most common reason for being overweight is comfort eating – how many of us have told ourselves we don’t need that packet of crisps, that bar of chocolate or that glass of wine? And how many of us either immediately or some time later end up having it anyway? That’s because the sub-conscious mind will always win. It’s like a five-year-old child, reminding the conscious mind time and time again about that craving. The mind coaching retrains the sub-conscious mind – that’s why, in large part, Bodylibrium works.
Our aim is for Bodylibrium to be available on the NHS. But that requires long-term evidence of success and Bodylibrium has only been operating for a year. We want to be accessible to as many people who need our help as possible. For now all we can do is keep costs to a minimum – we hope offering cash back for weight loss will make our programme both attractive and affordable.
To keep the price down Felicity oversees the day-to-day running of Bodylibrium, including all health assessments and drawing up clients programmes. She briefs Dr Ian about every client and gets his direct input with any required medical assistance.
Bodylibrium has launched its ‘lose lbs to gain £s’ initiative as part of Get Walking Week because physical activity is a big part of every programme. Being physically active on five or more days a week protects against illnesses such as heart disease, diabetes, stroke and some cancers….as well as helping with weight management and weight loss.